How to Use G2 to Improve AI Search Visibility?

Insights from analysing 10,000+ SaaS-related searches on ChatGPT, Perplexity, and Google AIO by Radix AI

Discover Strategies

Context

At Radix, we've been tracking thousands of prompts to help marketers understand their position on AI search engines and find optimisation opportunities in the AI-first world.

This has helped us identify the best practices to follow to improve software businesses's positioning on LLMs.

We're disecting one of the major contributors for Software recommendations - G2 crowd

G2 Dominates AI Citations

Websites with the highest influence for Software related queries

Data excludes Reddit, Wikipedia and Youtube

What type of queries cite G2 frequently?

19.70%

Product Discovery

"What are the best tools to check email validation"

15.03%

Branded Queries

"Is Stripe safe for transactions in India?"

14.01%

Comparative Queries

"Clickup vs Jira, which is better for startups?"

11.69%

Others

"How do I price my SaaS?"

Key Insight: G2 pages are cited in every 1 out of 5 "Product Discovery" searches

Content Types That Drive AI Citations

Best of guides - learn.g2.com/best-software

Product reviews - g2.com/products/radix/reviews#reviews

Comparison pages - g2.com/compare

Category pages - g2.com/categories/software-category

Critical Finding: "Best Of" content drives 56% of all AI citations, making it the most valuable content type for visibility.

4 G2 Strategies to improve AI search mentions!

1. Win reviews to get mentioned on "At a glance" sections

1

At a glance sections on G2 pages are the most frequently cited content from G2's website.

2

These are rewarded for brands specialising in one particular aspect of customer preference.

2. Optimize your About Section on G2

Define a Clear Value Proposition

Clearly articulate who your product serves and the primary problem it solves.

Implement SEO Best Practices

Integrate relevant keywords that your target audience uses to find solutions like yours.

Incorporate Credibility & Stats

Use unique statistics and achievements to build trust and differentiate your brand.

❌ Our CRM solution caters to every industry globally, addressing all sales requirements. It specializes in contacts, emails, and automations, featuring a contact wizard, AI-powered email, and an automation assistant.

✅ My CRM empowers over 40,000 sales teams to master long sales cycle engagement. Specifically designed for B2B sales professionals, My CRM helps users:

  1. Streamline email follow-ups to save valuable time.
  1. Consolidate and organize contact lists, eliminating misplaced data.
  1. Effectively track and manage critical sales deadlines.

My CRM was recently honored as the best CRM software for its exceptional ease of use.

3. Monitor leakages in your ratings

Google AIO refers to G2's compare pages heavily when users search for alternatives and "vs" style questions.

LLMs pick up gaps in ratings from these compare pages and explicitly mention them on AI responses.


4. Discussions: G2’s Most Underused Feature

G2 discussions are the dark horse of B2B marketing. Hardly anyone uses them — which is exactly why the few brands that do stand out. More discussions = more citations = more influence.

Why G2’s blogs get cited so often?

G2 regularly publishes listicle-style blogs based on their rankings, hosted on learn.g2.com. These consistently show up in AI responses. If you run a visibility test for your software category, there’s a high chance you’ll see one of these blogs shaping the results.

Here is how they win-

Original research:

G2’s blogs are fueled by unique data from real reviews and rankings. This makes them highly credible, difficult to replicate, and trustworthy for AI engines to cite.

First person POV:

Even though they’re written collaboratively, each post leans on a first-person narrative in the headings and meta descriptions. This makes the content feel more human, relatable, and authoritative.

Other helpful factors:

Their posts are built for AI visibility:

Clear TL;DR sections summarizing the article.

Quotable stats and snippets baked into the text.

Logical structure that AI can easily parse.

Insights from the G2 team

I spoke to Mohammad Farooq, G2's SEO content lead who is super charging these results.

What is G2's secret GEO sauce?

"At G2, we have the advantage of user review stats and direct customer quotes, which help us appear in citations naturally.


We’ve also been intentional about weaving these insights across all content formats."

Any recommendation for other vendors?

"We suggest vendors use G2 stats and testimonials directly in their content, since LLMs often associate G2 with authority in software."

What is your content creation process?

"Our data team has built dashboards to quickly spot new trends and spark ideas for fresh content.

We use g2.ai, a chatbot trained on our first party data, which allows our content team to access stats, summarise reviews, and share insights."

How does each LLM use G2's content on their responses?

Perplexity (60% coverage)

  • Uses G2 as a primary source with direct citations and links
  • Prefers educational, narrative content
  • Integrates user review data prominently

Example: "Several alternatives to G-Accon are available for QuickBooks users... Key options include: LiveFlow: Highly regarded as the leading G-Accon alternative, especially for QuickBooks Online users... often cited as the top G-Accon competitor with strong QuickBooks integration¹"

Google AI (30% coverage)

  • References G2 scores and ratings as authority signals
  • Emphasizes quantitative data and metrics

Example: "Customer support is a critical factor when choosing a cloud Go-to-Market (GTM) platform... Users consistently praise Tackle's high 'Quality of Support' (scoring 9.7 on G2), noting their responsiveness and knowledgeable support team."

OpenAI (10% coverage)

  • Integrates G2 data into comprehensive comparisons
  • Combines multiple data points for holistic recommendations

Example: "From G2 community insights: HubSpot Sales Hub shines for its combined CRM, automation, and email tracking—invaluable for small teams. Highspot, Showpad, and Seismic stood out for content centralization and personalization."

Common Citation Elements Across Platforms

  • Direct references to user review volume
  • Specific ratings and scores
  • Comparative positioning statements
  • Feature-specific performance metrics

G2's influence by Software category

What is Radix AI?

The insights layer to control how your brand is seen and spoken about in AI search platforms like ChatGPT, Google Overviews, Perplexity, and more...

We help you find:

  • What AI platforms like ChatGPT actually say about Chargebee in real-time, unfiltered.
  • Which competitors, content pieces, and channels are shaping that narrative.
  • Clear and practical steps to grow your visibility and influence in AI search.