How to Use G2 to Improve AI Search Visibility?
Insights from analysing 10,000+ SaaS-related searches on ChatGPT, Perplexity, and Google AIO by Radix AI
Discover Strategies
Context
At Radix, we've been tracking thousands of prompts to help marketers understand their position on AI search engines and find optimisation opportunities in the AI-first world.
This has helped us identify the best practices to follow to improve software businesses's positioning on LLMs.

Critical Discovery: G2's citation rate jumped to 9.31% in the most recent week (vs. 2-4% average)
We're disecting one of the major contributors for Software recommendations - G2 crowd
G2 Dominates AI Citations
Websites with the highest influence for Software related queries
Data excludes Reddit, Wikipedia and Youtube
What type of queries cite G2 frequently?
19.70%
Product Discovery
15.03%
Branded Queries
14.01%
Comparative Queries
11.69%
Others
Key Insight: G2 pages are cited in every 1 out of 5 "Product Discovery" searches

% refers to citation coverage = (Number of queries with a G2 citation/ Total number of queries)
Content Types That Drive AI Citations
Best of guides - learn.g2.com/best-software
Product reviews - g2.com/products/radix/reviews#reviews
Comparison pages - g2.com/compare
Category pages - g2.com/categories/software-category
Critical Finding: "Best Of" content drives 56% of all AI citations, making it the most valuable content type for visibility.
4 G2 Strategies to improve AI search mentions!
1. Win reviews to get mentioned on "At a glance" sections
1
At a glance sections on G2 pages are the most frequently content from G2's website.
2
These are rewarded for brands specialising in one particular aspect of customer preference.

Brands mentioned on the first fold of cited pages get mentioned far more than frequently than brands in the bottom half.
2. Optimize your About Section on G2
Define a Clear Value Proposition
Clearly articulate who your product serves and the primary problem it solves.
Implement SEO Best Practices
Integrate relevant keywords that your target audience uses to find solutions like yours.
Incorporate Credibility & Stats
Use unique statistics and achievements to build trust and differentiate your brand.
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My CRM was recently honored as the best CRM software for its exceptional ease of use.
3. Monitor leakages in your ratings
Google AIO refers to G2's compare pages heavily when users search for alternatives and "vs" style questions.
LLMs pick up gaps in ratings from these compare pages and explicitly mention them on AI responses.

If you have very low ratings on just one aspect, say customer support; LLMs tend to mention this frequently on the response.
Example : "My CRM is a great option for sales people looking to automate followups. However, users on G2 have pointed that implementation time is high and products like Pipedrive offer better support"
4. Discussions: G2’s Most Underused Feature
G2 discussions are the dark horse of B2B marketing. Hardly anyone uses them — which is exactly why the few brands that do stand out. More discussions = more citations = more influence.
Why G2’s blogs get cited so often?
G2 regularly publishes listicle-style blogs based on their rankings, hosted on learn.g2.com. These consistently show up in AI responses. If you run a visibility test for your software category, there’s a high chance you’ll see one of these blogs shaping the results.
Here is how they win-
Original research:
G2’s blogs are fueled by unique data from real reviews and rankings. This makes them highly credible, difficult to replicate, and trustworthy for AI engines to cite.
First person POV:
Even though they’re written collaboratively, each post leans on a first-person narrative in the headings and meta descriptions. This makes the content feel more human, relatable, and authoritative.
Other helpful factors:
Their posts are built for AI visibility:
Clear TL;DR sections summarizing the article.
Quotable stats and snippets baked into the text.
Logical structure that AI can easily parse.

The only type of schema used by G2 is schema.org. Important considering the increased misinformation on this topic.
Insights from the G2 team
I spoke to Mohammad Farooq, G2's content lead who is the one of the brains behind these results.
What is G2's secret GEO sauce?
"At G2, we have the advantage of user review stats and direct customer quotes, which help us appear in citations naturally.

We’ve also been intentional about weaving these insights across all content formats."
Any recommendation for other vendors?
"We suggest vendors use G2 stats and testimonials directly in their content, since LLMs often associate G2 with authority in software."
What is your content creation process?
"Our data team has built dashboards to quickly spot new trends and spark ideas for fresh content.
We use g2.ai, a chatbot trained on our first party data, which allows our content team to access stats, summarise reviews, and share insights."
How does each LLM use G2's content on their responses?
Perplexity (60% coverage)
  • Uses G2 as a primary source with direct citations and links
  • Prefers educational, narrative content
  • Integrates user review data prominently
Example: "Several alternatives to G-Accon are available for QuickBooks users... Key options include: LiveFlow: Highly regarded as the leading G-Accon alternative, especially for QuickBooks Online users... often cited as the top G-Accon competitor with strong QuickBooks integration¹"
Google AI (30% coverage)
  • References G2 scores and ratings as authority signals
  • Emphasizes quantitative data and metrics
Example: "Customer support is a critical factor when choosing a cloud Go-to-Market (GTM) platform... Users consistently praise Tackle's high 'Quality of Support' (scoring 9.7 on G2), noting their responsiveness and knowledgeable support team."
OpenAI (10% coverage)
  • Integrates G2 data into comprehensive comparisons
  • Combines multiple data points for holistic recommendations
Example: "From G2 community insights: HubSpot Sales Hub shines for its combined CRM, automation, and email tracking—invaluable for small teams. Highspot, Showpad, and Seismic stood out for content centralization and personalization."
Common Citation Elements Across Platforms
  • Direct references to user review volume
  • Specific ratings and scores
  • Comparative positioning statements
  • Feature-specific performance metrics
G2's influence by Software category
What is Radix AI?
The insights layer to control how your brand is seen and spoken about in AI search platforms like ChatGPT, Google Overviews, Perplexity, and more...
We help you find:
  • What AI platforms like ChatGPT actually say about Chargebee in real-time, unfiltered.
  • Which competitors, content pieces, and channels are shaping that narrative.
  • Clear and practical steps to grow your visibility and influence in AI search.